The 2024 Artlogic Gallery Report provides a comprehensive analysis of the current state of the art market, highlighting significant trends and shifts. This year’s report emphasizes the importance of an omnichannel approach, where digital and in-person strategies are integrated to create a seamless experience for art collectors and buyers. The report, which includes insights from market experts like Dr. Clare McAndrew, Josh Baer, and Maureen Bray, suggests that while online platforms have grown in importance—particularly for lower-priced artworks—high-value transactions still predominantly occur offline. This underscores the need for galleries to maintain robust in-person engagement through exhibitions and art fairs alongside their digital efforts.
The Artlogic Gallery Report 2024.pdf (6.6 MB)
Additionally, the Artlogic Gallery Report 2024 outlines key tools and strategies for galleries to thrive in this hybrid market environment. It highlights the advantages of using integrated platforms like Artlogic, which offer features such as inventory management, CRM tools, and online sales capabilities. These tools help galleries streamline operations, manage client relationships, and enhance marketing efforts. The report also notes that digital sales now constitute 18% of the market, amounting to $11.8 billion, reflecting the growing acceptance and maturation of online art sales. By leveraging these insights and technologies, galleries can better navigate the complexities of the modern art market and drive sustained growth.